@font-face {
  font-family: "Barlow Condensed";
  src: url("./assets/fonts/barlow-condensed-extrabold.ttf") format("truetype");
  font-style: normal;
  font-weight: 800;
  font-display: swap;
}

@font-face {
  font-family: "Barlow Condensed";
  src: url("./assets/fonts/barlow-condensed-medium.ttf") format("truetype");
  font-style: normal;
  font-weight: 500;
  font-display: swap;
}

:root {
  color-scheme: dark;
  --ink: #090909;
  --surface: #111111;
  --paper: #f4f1e9;
  --quiet: #a8a6a1;
  --hairline: rgba(244, 241, 233, 0.2);
  --gutter: clamp(1.25rem, 4vw, 4.5rem);
  --section-space: clamp(7rem, 14vw, 15rem);
  --tight-space: clamp(4rem, 8vw, 8rem);
  --ease-out: cubic-bezier(0.22, 1, 0.36, 1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  background: var(--ink);
  scroll-behavior: smooth;
}

body {
  margin: 0;
  overflow-x: hidden;
  background: var(--ink);
  color: var(--paper);
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: 1rem;
  font-weight: 500;
  line-height: 1.25;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}

img {
  display: block;
  width: 100%;
  max-width: 100%;
  height: auto;
}

figure,
h1,
h2,
p {
  margin: 0;
}

strong {
  font-weight: 800;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: 0.75rem;
  left: 0.75rem;
  padding: 0.65rem 0.9rem;
  transform: translateY(-180%);
  background: var(--paper);
  color: var(--ink);
  font-size: 1rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.skip-link:focus {
  transform: translateY(0);
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.opening {
  min-height: 100svh;
  display: grid;
  grid-template-columns: minmax(19rem, 0.78fr) minmax(34rem, 1.22fr);
  align-items: stretch;
  padding-inline: var(--gutter);
  border-bottom: 1px solid var(--hairline);
}

.opening__copy {
  min-width: 0;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding-block: clamp(2rem, 4.5vw, 4.5rem);
  padding-right: clamp(1.5rem, 3vw, 4rem);
}

.opening__label,
.opening__meta,
.credits {
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.opening__label {
  max-width: 24rem;
  color: var(--quiet);
  font-size: clamp(0.9rem, 1.15vw, 1.08rem);
  line-height: 1.25;
}

.opening h1 {
  max-width: 6.8ch;
  font-size: clamp(4.8rem, 8.3vw, 9.8rem);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: 0.82;
  text-transform: uppercase;
}

.opening h1 span,
.campaign-statement span {
  display: block;
}

.opening__meta {
  display: grid;
  gap: 0.5rem;
  max-width: 31rem;
  font-size: clamp(0.9rem, 1.05vw, 1rem);
  line-height: 1.25;
}

.opening__meta p:last-child {
  color: var(--quiet);
}

.opening__visual {
  min-width: 0;
  display: grid;
  place-items: center end;
  padding-block: clamp(1.5rem, 3vw, 3rem);
}

.opening__visual .media-module {
  width: min(56vw, 78svh);
}

.hero-campaign {
  padding: var(--section-space) var(--gutter) var(--tight-space);
  background: var(--surface);
}

.hero-campaign figure {
  width: min(62vw, 54rem);
  margin-inline: auto;
}

.format-system {
  padding: var(--tight-space) var(--gutter) var(--section-space);
  background: var(--surface);
}

.format-system__grid {
  width: min(100%, 92rem);
  margin-inline: auto;
  display: grid;
  grid-template-columns: minmax(15rem, 0.62fr) minmax(0, 1.38fr);
  gap: clamp(2rem, 7vw, 8rem);
  align-items: center;
}

.format-system__vertical {
  width: 84%;
  justify-self: end;
}

.environment-world {
  padding-block: calc(var(--section-space) * 1.08);
}

.environment-transform {
  padding: var(--section-space) var(--gutter);
  background: var(--surface);
}

.environment-transform__pair {
  width: min(100%, 86rem);
  margin-inline: auto;
  display: grid;
  grid-template-columns: minmax(0, 0.88fr) minmax(0, 1.12fr);
  gap: clamp(2rem, 6vw, 7rem);
  align-items: center;
}

.environment-transform__original {
  width: 90%;
  justify-self: end;
}

.environment-transform__application {
  width: min(76vw, 70rem);
  margin: calc(var(--section-space) * 0.9) auto 0;
}

.action-sequence {
  padding: var(--section-space) var(--gutter);
}

.action-sequence__grid {
  width: min(100%, 96rem);
  margin-inline: auto;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(0.75rem, 1.8vw, 2rem);
  align-items: start;
}

.action-sequence__grid figure:nth-child(2) {
  margin-top: clamp(2rem, 6vw, 6rem);
}

.campaign-statement {
  min-height: 100svh;
  display: flex;
  align-items: center;
  padding: var(--section-space) var(--gutter);
  background: var(--paper);
  color: var(--ink);
}

.campaign-statement p {
  font-size: clamp(5rem, 13.6vw, 13rem);
  font-weight: 800;
  letter-spacing: -0.055em;
  line-height: 0.76;
  text-transform: uppercase;
}

.campaign-statement span:nth-child(2) {
  transition-delay: 110ms;
}

.human-portrait {
  padding: calc(var(--section-space) * 1.12) var(--gutter);
}

.human-portrait figure {
  width: min(56vw, 48rem);
  margin-right: clamp(0rem, 8vw, 8rem);
  margin-left: auto;
}

.major-ooh {
  min-height: 100svh;
  display: grid;
  place-items: center;
  background: #030303;
}

.major-ooh figure {
  width: 100%;
}

.secondary-applications {
  padding: var(--section-space) 0 calc(var(--section-space) * 1.15);
}

.secondary-applications__citylight {
  width: 100%;
}

.secondary-applications__digital {
  width: min(46vw, 44rem);
  margin-top: var(--section-space);
  margin-right: var(--gutter);
  margin-left: auto;
}

.campaign-system {
  padding: calc(var(--section-space) * 1.05) var(--gutter);
  background: var(--surface);
}

.campaign-system__grid {
  width: min(100%, 94rem);
  margin-inline: auto;
  display: grid;
  grid-template-columns: minmax(0, 0.82fr) minmax(0, 1.18fr);
  gap: clamp(1.5rem, 4vw, 4.5rem);
  align-items: start;
}

.campaign-system__family {
  display: grid;
  gap: clamp(1.5rem, 4vw, 4.5rem);
}

.campaign-system__verticals {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(1rem, 2.5vw, 2.75rem);
  align-items: start;
}

.human-exit {
  padding: calc(var(--section-space) * 1.18) var(--gutter)
    calc(var(--section-space) * 1.3);
}

.human-exit figure {
  width: min(48vw, 42rem);
  margin-inline: auto;
}

.credits {
  min-height: 68svh;
  padding: clamp(3rem, 6vw, 6rem) var(--gutter);
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 3rem;
  align-content: space-between;
  border-top: 1px solid var(--hairline);
  font-size: clamp(1rem, 1.4vw, 1.25rem);
  line-height: 1.35;
}

.credits__people,
.credits__legal {
  display: grid;
  gap: 0.6rem;
}

.credits__legal {
  align-self: end;
  justify-self: end;
  max-width: 33rem;
  color: var(--quiet);
  text-align: right;
}

.js [data-reveal] {
  opacity: 0;
  transform: translateY(1.35rem);
  transition:
    opacity 850ms var(--ease-out),
    transform 1050ms var(--ease-out);
  will-change: opacity, transform;
}

.js [data-reveal].is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 900px) {
  :root {
    --section-space: clamp(6rem, 22vw, 10rem);
  }

  .opening {
    min-height: auto;
    grid-template-columns: 1fr;
    padding: 0;
  }

  .opening__copy {
    min-height: 69svh;
    padding: 1.5rem var(--gutter) 2.25rem;
  }

  .opening h1 {
    max-width: 6.4ch;
    font-size: clamp(4.4rem, 20vw, 8rem);
  }

  .opening__visual {
    padding: 0;
  }

  .opening__visual .media-module {
    width: 100%;
  }

  .hero-campaign figure {
    width: min(78vw, 42rem);
  }

  .format-system__grid {
    grid-template-columns: minmax(11rem, 0.55fr) minmax(0, 1.45fr);
    gap: clamp(1.5rem, 5vw, 3rem);
  }

  .format-system__vertical {
    width: 92%;
  }

  .environment-transform__pair {
    gap: clamp(1rem, 4vw, 2.5rem);
  }

  .environment-transform__application {
    width: min(88vw, 48rem);
  }

  .campaign-statement {
    min-height: 82svh;
  }

  .campaign-statement p {
    font-size: clamp(4.4rem, 17.5vw, 9rem);
  }

  .human-portrait figure {
    width: min(70vw, 40rem);
    margin-right: 4vw;
  }

  .major-ooh {
    min-height: 72svh;
  }

  .secondary-applications__digital {
    width: min(66vw, 36rem);
  }

  .campaign-system__grid {
    grid-template-columns: minmax(0, 0.88fr) minmax(0, 1.12fr);
    gap: 1rem;
  }

  .campaign-system__family,
  .campaign-system__verticals {
    gap: 1rem;
  }

  .human-exit figure {
    width: min(68vw, 34rem);
  }
}

@media (max-width: 620px) {
  :root {
    --gutter: 1rem;
    --section-space: 6.5rem;
    --tight-space: 4rem;
  }

  .opening__copy {
    min-height: 74svh;
  }

  .opening__label {
    max-width: 18rem;
    font-size: 0.875rem;
  }

  .opening__meta {
    max-width: 20rem;
    font-size: 0.875rem;
  }

  .hero-campaign {
    padding-inline: var(--gutter);
  }

  .hero-campaign figure {
    width: 100%;
  }

  .format-system {
    padding-inline: var(--gutter);
  }

  .format-system__grid {
    grid-template-columns: 1fr;
    gap: 4.5rem;
  }

  .format-system__vertical {
    width: 72%;
    justify-self: end;
  }

  .environment-world {
    padding-block: var(--section-space);
  }

  .environment-transform {
    padding-inline: var(--gutter);
  }

  .environment-transform__pair {
    grid-template-columns: 1fr;
    gap: 5rem;
  }

  .environment-transform__original {
    width: 82%;
    justify-self: start;
  }

  .environment-transform__layout {
    width: 92%;
    justify-self: end;
  }

  .environment-transform__application {
    width: 100%;
    margin-top: var(--section-space);
  }

  .action-sequence__grid {
    grid-template-columns: 1fr;
    gap: 1rem;
  }

  .action-sequence__grid figure:nth-child(2) {
    margin-top: 0;
  }

  .action-sequence__grid figure:nth-child(3) {
    width: 86%;
    margin-left: auto;
  }

  .campaign-statement {
    min-height: 75svh;
  }

  .campaign-statement p {
    font-size: clamp(4.25rem, 19vw, 6.5rem);
    line-height: 0.79;
  }

  .human-portrait figure {
    width: 84%;
    margin-right: 0;
  }

  .major-ooh {
    min-height: auto;
    padding-block: 5rem;
  }

  .secondary-applications__digital {
    width: 78%;
  }

  .campaign-system__grid {
    grid-template-columns: 1fr;
    gap: 4.5rem;
  }

  .campaign-system__master {
    width: 88%;
  }

  .campaign-system__family {
    gap: 3.5rem;
  }

  .campaign-system__verticals {
    gap: 0.75rem;
  }

  .human-exit figure {
    width: 78%;
  }

  .credits {
    min-height: 80svh;
    grid-template-columns: 1fr;
    align-content: space-between;
    font-size: 1rem;
  }

  .credits__legal {
    justify-self: start;
    text-align: left;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .js [data-reveal] {
    opacity: 1;
    transform: none;
    transition: none;
  }
}